ESMA & AMF – Finfluencers & Responsible Financial Promotion
As financial content continues to grow on social media, regulators underline a key message: talking about investments comes with responsibility towards one’s audience. The guidance highlights in particular: ✔️ the need for clear, accurate and non-misleading communication, ✔️ full disclosure of any remuneration or benefits linked to promotions, ✔️ the importance of highlighting risks, not only potential returns, ✔️ the distinction between information, investment recommendations and regulated advice, ✔️ the obligation to fully understand financial products or services before promoting them, ✔️ compliance with national legal frameworks, including the French law of 9 June 2023 on commercial influence.
About the author
Cécile Henry
Regulatory and compliance expert at Seqlense. Cécile authors every Seqlense Note — bringing hands-on experience and a pragmatic approach to regulatory analysis, with a focus on real operational impact rather than abstract theory. Her work covers French, Luxembourg and Belgian regulators, EU frameworks (MiCA, DORA, AML), and the operational reality of compliance in financial services and crypto.
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